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campaign [kæm'peɪn] n
comp., MS kwamamaza (A marketing program designed to accomplish a specific result, such as introducing a new product or increasing market share. The main way to accomplish this result is through communicating the benefits of a product or service to people and businesses. Campaigns often include more than one communication method, such as print advertisements, promotional discounts, and direct mail)
 English thesaurus
campaign [kæm'peɪn] n
mil., logist. Series of often related operations on the same theater, essentially conducted by multinational joint forces and aimed at reaching the strategic objectives. FRA 2. A set of military operations planned and conducted to achieve a strategic objective within a given time and geographical area, which normally involve maritime, land and air forces. (UKR/NATO)
USA A series of related major operations aimed at achieving strategic and operational objectives within a given time and space. (JP 5-0) see also campaign plan