| comp., MS |
action (The basic building block of a macro; a self-contained instruction that can be combined with other actions to automate tasks. This is sometimes called a command in other macro languages); campaign (A marketing program designed to accomplish a specific result, such as introducing a new product or increasing market share. The main way to accomplish this result is through communicating the benefits of a product or service to people and businesses. Campaigns often include more than one communication method, such as print advertisements, promotional discounts, and direct mail) |
