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| persönliche Note | |||
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| high-touch (Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." fluent) | |||