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customer relationship management
comp., MS	керування зв'язками із замовниками (The process of building profitable customer relationships through the delivery of highly targeted interactions at all customer touch points by aligning marketing, sales and service functions and systems)
softw.	управління взаємовідносин з клієнтами (система CRM epravda.com.ua bojana)
English thesaurus
customer relationship management
IT	A way to identify, acquire and retain customers. CRM is also an industry term for software solutions that help an enterprise manage customer relationships in an organized manner.
Customer Relationship Management
abbr., IT	CRM