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focus group
commun., IT
gruppo di controllo
fin., account.
gruppo specifico
English thesaurus
focus group
cinema
A group of approximately ten to twelve members of the public unrelated to a movie's production who attend a sneak preview. A single focus group is usually composed of a selection of people within the boundaries of a movie's intended audience. The group is extensively questioned by the filmmakers following the screening, and their opinions are incorporated into any further editing that may occur before the premiere.
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