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Orientalism [ɔ:ri'ent(ə)liz(ə)m,ɔ-] n
lit.	a term that refers to a fascination with the East, by the West. Orientalism grew out of the Renaissance and increased during the18th century. Romantics such as Coleridge often used orientalist imagery. The rise of orientalism naturally coincided with the escalation of the British Empire. Now the term often has pejorative connotations.