изобразительные искусства(comment by ART Vancouver: "visual arts" is the closest term in this long list; see Wikipedia's articles in English and Russian to compare wikipedia.org)
средства визуальной индивидуализации(We create strategic visual brand identities that are result driven and engage your audience. | We've worked with many leading brands to define their brand DNA and to translate it into visual brand identities and product experiences that engage users and ... | As we dove into kitchen design magazines, we audited competitive brands (see below) to see how they establish consistent visual brand identities while still ... Alexander Demidov)
