| English | Chinese |
| above-the-line | 大众媒介 |
| above-the-line | 线上 |
| above-the-line advertising | 大众媒介广告 |
| above-the-line advertising | 线上广告 |
| above-the-line cost | 线上费用 |
| above-the-line expenditure | 线上推广费用 |
| Absolut Vodka, The Absolut bottle | 绝对伏特加、绝对伏特加酒瓶、李岱艾广告公司、1981 (TBWA) |
| across-the-board | 全周同时间排期 |
| advertisement on the inside of back cover | 封三广告 |
| advertisement on the inside of front cover | 封二广告 |
| Advertising Association of the West | 美国西部广告协会 |
| advertising on the internet | 网络广告 |
| Association for the Promotion of the International Circulation of the Press | 国际报刊发行促进协会 |
| attitude toward the act of buying | 对购买行为的态度 |
| attitude toward the advertisement | 对广告的态度 |
| below-the-line | 线下 |
| below-the-line advertising | 线下广告 |
| below-the-line cost | 线下成本 |
| below-the-line cost | 线下费用 |
| Benson & Hedges 100s, "The disadvantages" | 香烟、"缺点"、Wells、Rich、Greene 广告公司、20世纪60年代 (Wells, Rich, Greene; Benson & Hedges 100s) |
| bleed in the gutter | 中缝出血广告 |
| BMW, "The ultimate driving machine" | 宝马、"终极驾驶机器"、Ammirati & Puris 广告公司、20世纪70年代 (Ammirati & Puns) |
| Cadillac, "The penalty of leadership" | 凯迪拉克、"出人头地的代价"、MacManus、John & Adams 广告公司、1915 (MacManus, John & Adams) |
| Chanel, "Share the fantasy" | 香奈尔香水、 "分享这份梦幻"、恒美广告公司、 1979 (DDB) |
| Charmin, "Please don't squeeze the Charmin" | 宝洁佳美卫生纸、 "别挤着佳美!" Benton & Bowles 广告公司、1964 (Benton & Bowles) |
| Chevrolet, "See the USA in your Chevrolet" | 雪佛兰汽车、"在你的雪佛兰里看美国" 、Campbell-Ewald 广告公司、20世纪50年代 (Campbell-Ewald) |
| Coca-Cola, "It's the real thing" | 可口可乐、"真材实料"、麦肯广告公司、1970 (McCann-Erickson) |
| Coca-Cola, "The pause that refreshes" | 可口可乐、"享受清新一刻"、达美高广告公司、1929 (D'Arcy Co.) |
| down-the street sell | 沿街叫卖 |
| Energizer, The Energizer Bunny | 劲量电池、劲量兔子、Chiat/Day 广告公司、1989 (Chiat/Day) |
| ethics of the profession | 职业道德 |
| foot-in-the-door technique | 逐步升级技术 |
| foot-in-the-door technique | 得寸进尺法 |
| from the top | 从头排演 |
| Greyhound, "It's such a comfort to take the bus and leave the driving to us" | 灰狗巴士、"只有坐车之趣、没有驾车之劳"、精信广告公司、1957 (Grey Advertising) |
| Hallmark, "When you care enough to send the very best" | 贺曼卡片、"如果你真的在乎、就寄最好的贺卡"、博达大桥广告公司、20世纪30年代 (FCB) |
| Hamm's beer, "From the Land Of Sky Blue Waters" | 哈姆啤酒、"来自天蓝色的水乡" 、Campbell-Mithun 广告公司、20世纪50年代 (Campbell—Mithun) |
| Hathaway Shirts, "The man in the Hathaway shirt" | 哈斯维衬衫、"穿哈斯维的男人"、奥美广告公司、1951 (Hewitt, Ogilvy, Benson & Mather) |
| Hertz, "Let Hertz put you in the driver's seat" | 赫兹租车公司、"让赫兹带你上路"、Norman、 Craig & Kummel 广告公司、1961 (Norman, Craig & Kummel) |
| in the field | 实地拍摄 |
| in-the-market traffic | 驶过户外广告的车流量 |
| International Association of Research Institutes for the Graphic Arts Industry | 国际印刷研究所协会 |
| International Centre for the Registration of Serial Publication | 国际系列出版物注册中心 |
| International Federation of the Periodical Press | 国际期刊出版联合会 |
| I've come about your offer for the table skirts | 我来听取桌裙的报盘 |
| jump the gutter | 跨中缝 |
| lady of the house | 主妇 |
| lead the fashion | 创先例 |
| lead the fashion | 开风气之先 |
| leave the field open | 不加干涉 |
| lose the light | 拍摄光线不足 |
| man of the year | 年度风云人物 |
| man of the year | 年度新闻人物 |
| Manufacturers use sales promotion to make their merchandise known to prospective retail buyers and to the public | 厂家采用促销手段使未来的零售客户和公众了解他们的产品 |
| Marlboro, The Marlboro Man | 万宝路、"万宝路牛仔"、李奥贝纳广告公司、1955 (Leo Burnett Co.) |
| Maxwell House, "Good to the last drop" | 麦斯威尔咖啡、 "滴滴香浓、意犹未尽"、奥美广告公司、1959 (Ogilvy, Benson & Mather) |
| middle-of-the-road | 迎合大众的综合类广播节目 |
| of the hour | 现在的 |
| of the hour | 目〔当〕前的 |
| off the air | 广播、电视停止播放 |
| off-the-page | 夹页广告 |
| on the air | 正在播出 |
| on the air | 正在广播 |
| on the button | 节目准点 |
| on the button | 镜头恰到好处 |
| on the line | 在线的 |
| on the line | 图像传输中的 |
| on the log | 刊播日志 |
| on the log | 日志 |
| on the nose | 节目准点 |
| on the nose | 镜头恰到好处 |
| on-the-run | 并行印刷颜色 |
| on-the-run color | 印刷机的一次着色 |
| on the shelf | 影片等摄制完成准备上映的 |
| over the air | 在广播 |
| over-the-counter | 非处方药 |
| over-the-counter | 专利药品 |
| over-the-top | 夸大其词的 |
| over-the-top | 言过其实的 |
| Pepsi-Cola, "Pepsi-Cola hits the spot" | 百事可乐、"百事、正对口味"、Newell-Emmett 广告公司、20世纪40年代 (Newell-Emmett Co.) |
| Pepsi-Cola, "The Pepsi generation" | 百事可乐、"新一代的选择"、天联广告公司、1964 (BBDO) |
| Pepsodent, "You'll wonder where the yellow went" | Pepsodent 增白牙膏、"你也许会奇怪、黄斑哪儿去了"、博达大桥广告公司、1956 (FCB) |
| Publicizing the new collection may cost manufacturers a large amount of money | 宣传新款服装可能会使生产商投资巨大 |
| ride the boards | 驶过或路过户外广告牌 |
| ride the gain | 节目制作中调节音量 |
| ride the showing | 驶过或路过户外广告牌 |
| Steinway & Sons, "The instrument of the immortals" | 施坦威钢琴、"不朽的乐器"、艾耶父子广告公司、1919 (N. W. Ayer & Son) |
| style of the house | 排字风格 |
| style of the house | 印刷风格 |
| Sunsweet Prunes, "Today the pits, tomorrow the wrinkles" | 西梅精华素、"今时之斑点明日成皱纹"、Freberg 广告公司、20世纪70年代 (Freberg Ltd.) |
| take it from the top | 重演 |
| take it from the top | 从头开始 |
| Technical Association of the Lithographic Industry | 〔英〕平板印刷工业技术协会 |
| Texaco, "You can trust your car to the men who wear the star" | 德士古公司、"你可以将车托付给佩戴星的人们"、 Benton & Bowles 广告公司、20世纪40年代 (Benton & Bowles) |
| The dress priced 8,000 dollars at first, but you can buy it with 800 dollars since it's 90% off | 这件裙子原价8 000美元,但你可以花800美元买下它，因为打一折 |
| The Gravure Technical Association | 〔美〕凹印技术协会 |
| through-the-line | 线上线下 |
| top-of-the-line | 顶级的 |
| 7UP, "The Uncola" | 七喜汽水、"非可乐"、智威汤逊广告公司、20世纪70年代 (J. Walter Thompson Co.) |
| U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" | 美国音乐学校、"当我坐到钢琴前、他们笑了、但当我开始弹奏... "、Ruthrauff & Ryan 广告公司、1925 (Ruthrauff & Ryan) |
| Wendy's, "Where's the beef?" | 温迪汉堡包、"牛肉在哪儿？" Dancer-Fitzgerald-Sample 广告公司、1984 (Dancer Fitzgerald Sample) |
| What are the selling points of your coverlet? | 你们床单的卖点是什么？ |
| What do you think of our price of the carpet? | 你认为我方地毯的价格如何？ |
| What is the price of this kind of bed sheet? | 请问这种床单多少钱？ |
| Wisk detergent, "Ring around the collar" | Wisk 清洁剂、"污渍环绕衣领"、天联广告公司、1968 (BBDO) |
| with the grain | 顺纹理 |
