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| English | Russian |
| euphemism treadmill | бесконечная замена эвфемизмов (устаревших на новые, якобы более политкорректные. The process by which a pejorative term is replaced by a more politically correct term, only to over time be corrupted and used pejoratively itself until a new term is introduced, upon which the cycle repeats itself.  urbandictionary.com karulenk) |