| slang | euphemism treadmill | бесконечная замена эвфемизмов (устаревших на новые, якобы более политкорректные. The process by which a pejorative term is replaced by a more politically correct term, only to over time be corrupted and used pejoratively itself until a new term is introduced, upon which the cycle repeats itself.  urbandictionary.com karulenk) |
