льготная цена(A discounted price offered to friends of the salesperson, an attitude which is parodied in the stereotype of a salesman saying "It costs [such-and such], but for you ... WK Alexander Demidov)
скидка(The Russian government agreed on Friday to offer Belarus loans and a discounted price on natural gas worth more than $14 billion, tying Belarus, Russia's small, authoritarian neighbor, into an even tighter union with Moscow. NYT Alexander Demidov)