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 aovin

link 23.01.2010 18:47 
Subject: Помогите перевести название
Как можно перевести следующее название к статье о керамическом заводе:
Creating the Demand for More

Часть текста статьи:
Encore was started in a two-car garage by two people unusually excited about making great tile. For Debbie and Barry Russell, tile was more than a surface, or a money-making venture…it was an ever-evolving art form. Shortly after they began, they were joined by Rita Bourdon and Michael Campbell, who shared their passion. They had all worked together on previous tile ventures, and came to this project with new vision and purpose. Together they decided to really push the envelope…to do things never done before.
That’s where Vecchio came in. Initially a line of 19 pieces, all being produced on such “high-tech” equipment as cuisinarts and pizza cutters, it transcended its humble beginnings to set new trends in what could be accomplished with ceramics. Its novel pairing of old-world artisanship and cutting-edge green innovation got people talking, and catapulted Encore into the spotlight. They were going to need a bigger factory!

 anna-yel

link 23.01.2010 19:15 
Речь идет об успехе. А так, как заглавия дословно переводятся очень редко, я бы написала "Путь к завоеванию рынка" (это, собственно, и значит, что создаются все благоприятные условия для того, чтобы спрос на эту продукцию увеличивался).

 

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