Branded communications; brand and communications teams

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Shell Group Policy for Branded Communications

What’s the purpose of this document
The principles of successfully branded communications are important. They create the framework which allows creativity across markets and cultures while helping build brand image through the consistent use of key elements. This document helps Shell and its agencies to deliver against branded communications, ensuring our audiences see a consistent presentation of the Shell brand wherever they come into contact with us.
What do you have to do?
It is important that you read this document and have a sound understanding of the principles before developing any communications materials. These are the building blocks of all our printed communications.
Implementation
All markets must implement the new rules as existing and new campaigns are developed. Our principle communications agencies are already briefed and will take the earliest opportunity to implement them. Local Brand and Communications teams should familiarise themselves with the content and be able to engage support from all parts of the business.

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Branded communications; brand and communications teams